Global Brand Marketing

Global Media Our media plan is designed to drive awareness for the extraordinary properties our network represents. With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic content integration and social traffic drivers, our brand utilizes handselected media powerhouses whose innovation, experience and international impact allow our network to successfully connect buyers and sellers globally. The plan to successfully market your home includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally and globally.

An Immersive Experience

sir.com Annually sir.com invites: • 1,000,000 visit • 75,000,000 page views • 25,000,000 property detail pages viewed • 52% visits from outside US Our website, sir.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs.

Your Home Around the World

In order to increase exposure for your home and ultimately uncover the right buyer, the Sotheby’s International Realty brand has partnered with and distributes properties to the most significant media companies and real estate-focused website in the world. To measure results, the Sotheby’s International Realty brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. Sotheby’s International Realty properties are viewed an astounding 140,000,000 times across all of our partner sites annually.

Cascading Website Platform

Your property may also be found on our network of interconnected, locally focused and globally aware Sotheby’s International Realty network members’ websites. Each site tells the Sotheby’s International Realty story through the eyes of the local real estate professional, combining local expertise with global reach.